Role
UX/UI Manager
Company
Dairy Farm International
Platform
WeChat Mini-program (Mobile App)
Nature
Research, UX Audit, UX/UI Design, Style Guide
Mannings
The Project
As a key player in the Health and Beauty business in Hong Kong and China, Mannings relied heavily on WeChat mini-programs (WMP) to bring e-commerce capabilities to users in China.
Researched showed that Chinese customers struggled with the existing mini-program's complex navigation and inconsistent user interface. The e-commerce experience wasn't optimised for WeChat's unique environment, leading to abandoned purchases and reduced engagement.
This project was to redesign their WeChat mini-program and provide a better user experience with a clear and intuitive user interface.
I conducted a comprehensive UX audit of the existing WeChat mini-program, identifying pain points, usability issues, and opportunities for improvement
Then I restructured the information architecture to organise the content and enhance discoverability of key features
I redesigned the user interface that aligned with Mannings' brand identity
Design Specifications
