Role
UX/UI Manager
Company
Dairy Farm International
Platform
Mobile App
Nature
UX/UI Design, Concept Design, Research, Leadership
Super App
The Project
Following the success of the yuu rewards app, Dairy Farm International was exploring the possibility of integrating it with other businesses under the group, such as grocery shopping, restaurant booking, food delivery, payment and more. As the UX/UI Manager, my task was to conceptualize the future of this "super app", conduct research, and explore the technical feasibility of such an ambitious project.
The key challenge was to reduce the friction for users moving between different DFI services, make it seamless to juggle multiple apps for rewards, shopping, food delivery and more. A good UX design will help enhance user engagement and boost opportunities for cross-service usage.
I began by mapping out the high-level architecture for the super app, identifying the key features, services, and integrations required to create a cohesive and powerful platform
Design Sprint
To validate the concept and gather feedback from various business and leaders, I led a series of design sprints that culminated in the creation of interactive prototypes showcasing the super app's core functionality
Mockups and Prototypes
Based on the insights from the design sprints, I developed a wireframe prototypes and high-fidelity design options for the super app, ensuring an alignment on design direction and product features
Conceptual Design
To enable a coherent and scalable design approach, I crafted a series of UI designs and developed a design system that could be easily referenced and adopted by the the teams
