Design Challenge - Terence Chong

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The Project

While I don't often showcase recruitment tasks in my portfolio, this design challenge from Tesco cross-overing a theme park was an exceptionally interesting project that I'm proud to include.

The objective was to design a mobile app that would enhance the guest experience at a theme park in partnership with Tesco. This was a unique opportunity to apply my UX/UI skills to an innovative concept that combined the retail giant's offerings with the excitement of a theme park.

I began by clearly defining the problem that the mobile app needed to solve - how to seamlessly integrate Tesco's products and services into the theme park experience to create added value for guests

I made assumptions on the target audience of theme park visitors and the various features and attractions available within the park

Then I developed a detailed user persona to guide the design and ensure a user-centric approach

To identify opportunities for creating values, I mapped out the user journey and pain points

This is my most favourite part, I hand-drew a storyboard illustrating the key moments and interactions of the mobile app experience

Based on the user scenarios, I produced high-fidelity mockups showcasing the mobile app's user interface and functionality

The final bit...

Finally, I refined the UI design, ensuring a visually appealing and intuitive experience that aligned with Tesco's brand style.

I thoroughly enjoyed the design process and was thrilled that my work helped me secure the position at Tesco.

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