Role
UX/UI Manager
Company
Dairy Farm International
Platform
Mobile App
Nature
Research, UX/UI Design, Style Guide
yuu rewards app
The Project
The yuu rewards app was one of the first projects I took on after joining DFI. The product was originally branded as "woo" and had its user interface designed by an external agency. As the UX/UI Manager, I led my team in taking over the project and worked closely with the Product Managers to develop the rest of the user journey, conduct research, and design the UIs for key features like the user registration flow, point redemption, and stamp collection.
UX Research, design & Re-branding
I mapped out the end-to-end user experience flows, ensuring a seamless and intuitive journey for customers.
I then played a crucial role in rebranding the product to "yuu" and creating a comprehensive style guide to standardize the integration of the earn and burn process with third-party partners.
Yuu to Me
As the next phase of the project, I was also responsible for designing the "yuu to me" feature, which allowed users to purchase grocery products from different brands directly within the yuu app. This involved creating wireframes, conducting A/B testing, designing the UI, and ensuring a cohesive brand-specific product page experience.
High-fidelity Design
Brand Personality
